”Started making socks back in 1994, our founders simply wanted to be able to ski longer without getting cold toes. That’s when they discovered the benefits of Merino wool as a performance fabric. Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do.
From our Merino wool supply chain to our Smartwool advocacy program to how we design our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like.”