FUBUKI™ was conceived in Niseko, Japan, founded by Swedes, and cultivated by an international snow-loving community. Designed as an alternative for the snow-loving community. Skiers have long been irreverent nonconformists. Lovers of FUBUKI around the world continue to shape and cultivate a culture around the colorful boots – one that’s fluid, unconventional, and celebrates personal expression and interpretation.

Raul-Erik Hirvonen

Key Account Manager
+358 50 565 0744

Contact email